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As globalization becomes reality rather than theory, U.S. companies must increasingly look beyond the domestic market for business opportunities.

China, with its ever-improving production capabilities and rising middle-class, is a tremendous "operational lever" to lower costs and to increase sales of products and services.

However, there are significant challenges to U.S. companies taking full advantage of opportunities in China, including an unfamiliar business environment with different "rules of the game", sharp cultural differences, and potentially high start-up costs.  New entrants need ”translators” - trusted advisors with local execution capabilities balanced with an understanding of Western business practices.  

Aubridge Partners can help.

a · u · bridge - bridging Asia and the U.S.



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